Haleh Verdi

In today’s competitive manufacturing landscape, relying on assumptions is no longer viable. Companies that consistently grow revenue are those that leverage structured market research to guide product development, pricing, and go-to-market strategies . In fact, 68% of companies that increased sales actively used market research to drive decisions. 1. Why Market Research Is Critical for Manufacturers Market research is the structured process of gathering and analyzing data about...

Trend 1: From Generative AI to Agentic, Action-Taking SaaS In 2023–2024, SaaS vendors rushed to ship “gen AI” features: content draft buttons, smart replies, and basic copilots. In 2025, the shift is toward agentic AI —systems that take actions , not just generate text. Enterprise attention is moving toward AI agents that can trigger workflows, update records, and orchestrate multi-step tasks across tools. CIO surveys show AI adoption is now standard: 88% of organizations report using AI in...