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  • Haleh Allahverdi

How to Sell Your Products on Facebook?

Selling products on Facebook is a topic that has been red-hot for years. The early birds started making money on their Facebook eCommerce projects back in 2011.

To sell products on Facebook, you first need a dedicated Facebook page for your business (not your personal page). Next, either connect your ecommerce platform to Facebook or upload your product category manually. Then, you’ll have to market your products and your Facebook Shop through ads, contests, and boosted posts.

What’s the difference between Facebook Shop and Facebook Marketplace?

One cannot actually buy and sell items on the Facebook marketplace. Just find the products (or list them) and get in touch with the owner to arrange payment or negotiate the price. No payment processor supported. No shopping cart, no tax calculation, no nothing that you expect to see as a seller.Unlike FB Marketplace, this is a way to go for businesses thinking about selling stuff on Facebook. It is definitely closer to an online store. It even supports transactions, if you wish, as long as you’re in the USA. The rest of the world has a single way to accept an order — redirect the buyer to an external website, supporting the shopping feature.

How to add a shop on FB?

If you want to sell via FB, the very first thing you will need is a Facebook Page.

Yes, in terms of Internet, your profile page is a web page indeed. But in Zuckerberg’s social network, “Facebook Page” is a separate page for business purposes, where you will act as an admin. So, go create a Page, it’s a no-brainer.

Option one — add a Shop section on Facebook

Facebook Shop Tab is quick to set up, but rather tricky to find. The first thing you should do is to check if you have access to it.

The good news is that you do not have to be a major retailer to have access to this feature. But, as strange as it may seem, the feature appears at random.

Don’t get upset if you don’t find this option. Just close the page and start selling on Amazon. This huge marketplace, consisting of a community of 95 million shoppers, is open for all sellers (and you don’t have to wait to be randomly selected). This step-by-step guide to selling on Amazon from our parent company Seller Labs can help you understand the key rules of the marketplace

Here’s the step-by-step scenario for you:

  • Open the Page you created on a previous step.

  • Click the “Add Shop Section” below your cover photo. Note: If you do not see the button for some reason, you might need to change your Page’s template. Use this instruction to do it.

Evaluate Your Options for Selling on Facebook

Facebook offers a complete in-app shopping experience via the fully integrated Facebook Shop. There are two options for selling on a Facebook Shop. If you already use an ecommerce platform such as BigCommerce or Shopify, you can connect your account to Facebook and sync your products. If you do not use an ecommerce platform, you can upload and manage products onto Facebook directly for free.

There are two options to consider when selling on Facebook:

Upload Products to Facebook Shop Yourself

You can enter products for sale directly to your Facebook Shop for free. Facebook has clear instructions that walk you through every step, including how to connect payment providers. For payments, you have the choice of PayPal or Stripe.

Pros of Managing Facebook Shop Manually

If you sell just a few items or only want to sell through a Facebook Shop, this might be all you need. The benefit is that it costs you nothing to add a shop and enter as many products as you wish.

Cons of Using Facebook Shop Manually

One downside is that you have to manually manage orders, and this can be time-consuming if you move a lot of product. You’ll have to log in to Facebook to process and manage orders one by one. You also have to manually mark orders as shipped.

Another con is that you can only sell your products on Facebook, so you’ll spend time entering products and have no other sales outlets. The ecommerce platform option gives you many more selling opportunities, plus a suite of time-saving order management tools.

Sell Products Through an Ecommerce Platform

Top ecommerce platforms like Shopify, Ecwid, and BigCommerce let you list and sell products in a Facebook Shop, plus many other places if you wish. What these platforms offer over the Facebook-only option is a full suite of product listings as well as automated order and shipping management tools designed to save you time.

Time-saving benefits aside, the biggest plus is that you can sell just about anywhere using an ecommerce platform, such as with your own website, Amazon, eBay, Pinterest, and blog posts. Going this route, the time you spend entering products into a selling system can deliver returns far beyond Facebook. Even if you don’t want to start your own website or sell on places like eBay or Amazon at first, the option is there if and when the time comes.

Pros of Selling on Facebook Using a Platform

If selling online is a priority, you need to extend your reach beyond the Facebook audience. Ecommerce platforms let you do just that. They also make every ecommerce task as quick and automated as possible, from product entry to shipping updates. Plus, if you ship, or hope to ship, more than 10 orders per day, you really should consider this time-saving option.

Cons of Selling on Facebook Using a Platform

The downside is cost. In most cases, you’ll need a monthly paid account with an ecommerce provider such as Shopify or BigCommerce. However, there are free options with providers like Ecwid and Spreesy, which we’ll detail below.

We’ve covered the two primary ways you can list products to sell in a Facebook Shop: entering items directly to Facebook, or using an ecommerce platform to do this for you.

If the ecommerce platform option sounds like the right fit, read on to see our comparisons of several top providers. If working directly with Facebook Shop is right for you, skip down to Step 5 to see how you can market your products once your Shop is live.

Market Your Products for Facebook Shop Success

There’s one really nice thing about having your products listed for sale in your Facebook Shop: Your products and potential customers are already there. According to Brandwatch, there are over two billion monthly active users on Facebook. Not only that, but 68% of U.S. adults are on Facebook too. Since 40% of Facebook users don’t like any brand pages at all, this means that paid advertising is the only way that you can reach these users.

Your Facebook Shop products are primed and ready for promotion to your Facebook followers and countless potential customers. With your products already housed on Facebook, you can easily and quickly select certain products or groups of products to promote via Facebook posts and ads.

Plus, your viewers don’t have to leave your Facebook page to learn more about your products or to make a purchase. This increased engagement within Facebook leads to more sales for many Facebook Shop owners. This is why Facebook Shop is fast becoming a favorite sales channel for online sellers, big and small.

There are many ways, both free and paid, that you can market your Facebook Shop products to followers and larger audiences, including:

  • Feature products and specials via boosted posts, which are regular posts that, for a small fee, can reach a large, targeted audience.

  • Run Facebook ad campaigns with featured products.

  • Distribute offers and host contests to engage your audience and attract new viewers to your page and Facebook Shop products.


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